Herald Square Dental and The Denture Center

Appointments: (212) 689-0024

New York, NY, Dental Hygiene
New York - Brooklyn - Queens - Manhattan - Bronx

Practice Photo

Dental Hygiene Treatment

Periodontal Therapy

Denture Repair

False Teeth

Teeth Whitening


Immediate Dentures

Sleep Apnea Treatments

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Meet the Doctor

Ian D. Pasch, D.D.S

"I am proud to be the Director of New York's place for Same Day Dentures, Repairs and Relines for over 40 years. Our denture laboratory on premises, allows me to fabricate a denture, do repairs and relines all in one day, a process that usually takes an outside lab 3 to 6 weeks.

As a full service private dental office, we provide state-of-the-art, quality, dental care to meet all of your general dentistry needs, including crowns, bridges, and implants. We are dedicated to providing the best treatment available for the most reasonable fees possible.

Your treatment plan is carefully designed to meet your specific needs. Our ultimate goal is to help you create and maintain a beautiful natural looking smile, which is crucial to your health, appearance and self image.

Providing world-class dentistry and improving my patients’ dental function, overall health, and aesthetics is extremely fulfilling, both on a personal and a professional level. Even after practicing dentistry for 33 years, each day continues to be unique because each case and every patient is unique. Practicing in the heart of the “melting pot of the world”, I’ve met and have come to know many people from all corners of the globe and have had cultural exchanges from a unique cross section of New Yorkers, all of whom enrich me personally.

I completed my undergraduate education at Brandeis University, graduating with a Bachelor of Arts degree in Biology in 1978. I earned my Doctorate of Dental Surgery in 1981 from New York University College of Dentistry. While my formal education is complete, my thirst for knowledge is never ending. I attend numerous forms of continuing education every year and I am always incorporating new and improved advanced dental equipment, materials and techniques to improve patient care and satisfaction.

Ian D Pasch, DDS, Director

Credentials and Memberships

  • Graduate of NYU Dental School, 1981 - DDS
  • Owner and Director of The Denture Center since 1983
  • American Dental Association Since 1981
  • New York State Dental Society Since 1981
  • Guest Speaker on Bernard Meltzer's radio show, "What's Your Problem?" WOR in NYC
  • Doctor of note for Donated Dental Services (D.D.S.)
  • Kipling's Who's Who 2010 In Leading Business Professionals
  • Voted as one of America's Top Dentists by Consumer Research Council- 2010
  • Former Co-host of "Dental Options" radio talk show for two years. WEVD Broadcast to Tri-state Area
  • Internet Dental Alliance Member
Arthur Yam, D.D.S

I chose to go into dentistry because I am able to improve my patients’ lives both physically and emotionally. My passion professionally is working with patients who are embarrassed by their smile or are frustrated with the condition of their teeth. It is so exciting to see the confidence and satisfaction my patients have when their treatment is completed, and it is what makes me look forward to work every morning. Nothing is more rewarding than seeing a positive change in people and being a dentist allows me to reap those rewards every single day.

I graduated with a Bachelor of Arts degree from New York University College of Arts and Sciences in 1998 before beginning my dental education at NYU College of Dentistry. There, I earned my Doctorate of Dental Surgery in 2004 and received the Dr. Bernard E. Rudner Memorial Award for demonstrating superior performance in providing oral comprehensive care and administering a dental practice. My hospital residency in dental medicine was through Flushing Hospital in 2005, where I also served as an attending dentist until 2010. Since then, I have completed many continuing education programs, including earning a certificate from NYU’s Surgical Implant Program in 2009, Imtec’s Mini Dental Implant Residency, and training through Invisalign® and TruDenta™.

Professional Affiliations

• American Dental Association

• Academy of General Dentistry

• International Congress of Oral Implantologists, Fellow

• American Academy of Cosmetic Dentistry

Credentials and Memberships

  • Graduate of NYU College of Dentistry 2004
  • Dental Medicine Residency Flushing Hospital 2005
  • NYU College of Dentistry 2 year Surgical Implant Program
  • IMTEC Mini Dental Implant Residency
  • Attending Dentist Flushing Hospital 2005-Present
  • Member of the Academy of General Dentistry since 2004
  • Member of the New York State Dental Society since 2004
  • Fellow of the International Congress of Oral Implantologists 2009
  • 2004 Dr. Bernard E. Rudner Memorial Award for demonstrating superior performance in providing oral comprehensive care and administering a dental practice
  • Invisalign® certified
  • Has appeared as a dental consultant on CW11 Television News
  • American Academy of Cosmetic Dentistry
  • Trudenta certified
Alfred Shirzadnia, D.D.S

My true passion in my profession is to continuously learn new advances to enable myself to comprehensively correct my patients’ oral health, both functionally and cosmetically, to help improve their lives. As far back as I can remember I enjoyed learning how things worked and was fascinated with the human body and how it functions. Combining these two passions led me to the dental profession, and I can’t imagine a better way to find personal and professional fulfillment than by practicing dentistry.

I received my Doctorate of Dental Surgery from New York University College of Dentistry in 1992. Since then, I have continued my education through numerous resources, learning and mastering the most recent advancements in all techniques, materials, and disciplines in the dental field. I believe continuous learning is one of my most important responsibilities in order to administer the best possible dental care, now and throughout my career.

I strongly believe in helping those less fortunate; improving my surroundings and giving back to my fellow human beings is what makes me human. To that end, I am very involved volunteer with numerous non-profit and community-focused organizations in the area.

I was born in the very beautiful city of Shiraz in Iran and I immigrated to the US as a teenager. I live in East Hill, New York and I am proud father to Michelle, an adventurous child, an avid figure skater and, my constant source of joy! I am also very fortunate to have my extended family nearby and we spend quite a bit of time together. My free time is spent reading, playing music, woodworking, and fixing anything and everything around the house, whether it’s plumbing, electrical, or anything in between. I also enjoy studying philosophy, human psychology, human behavior, and donating time to the communtiy center in my town.

Credentials and Memberships

  • Graduate of NYU College of Dentistry, 1992
  • Ryan White Fellow, Cumberland Diagnostic & Treatment Center, B’klyn, NY 1992-1993
  • Oral & Maxillofacial Surgery Fellow, Wyckoff Heights Medical Center, B’klyn, NY 1993-1994
  • Chief Surgical Resident, Wyckoff Heights Medical Center, B’klyn, NY 1994-1996
  • Practiced Implantology and Full Mouth Rehabilitation in Brooklyn and Westchester, NY 1996-2003
  • Continued Implantology and Full Mouth Restoration at a Cosmetic Practice in Los Angeles, CA, 2003-2005
  • Preferred Invisalign Provider 2010
  • Invisalign® certified
  • Member of the International Association of Orthodontics
  • Member of the American Academy of Cosmetic Dentistry
  • Member of the American Academy of Implant Dentistry
  • Member of ICOI international Congress of Oral Implantologist
  • Member of AAFE American Academy of Facial Esthetic
Manuela McCall, DMD

Being a dentist allows me to help my patients feel better about themselves both aesthetically and emotionally. The ability to impact a person’s life in a positive and profound way by helping to create a beautiful healthy smile gives me immeasurable joy. Additionally, to be able to restore quality to someone’s day by easing their dental pain quickly and with ease while practicing the profession I love is the ultimate reward.

I grew up in Germany and continued my education in the US where I went on to - graduate summa cum laude from Florida international university with a Bachelor in international Hospitality Management in 2007. I received a post baccalaureate in biology in 2010 from the same school prior to beginning my dental education. I graduated cum laude from the university of Pennsylvania School of Dental Medicine in 2015 and went on to complete my hospital residency in General Dentistry from 2015-2016 at Jacobi Medical Center in New York. Much like my colleagues here at Herald Square Dental and the Denture Center, I attend the best continuing education seminars in the advances of dentistry; I will continue to administer state-of-the-art dentistry to provide both convenient care and to improve dental treatment outcomes through the use of technologic advances. Developing strong trusting relationships with my patients through continuity of care is a daily and unwavering goal.

Credentials and Memberships

  • American Academy of Cosmetic Dentistry
  • American Academy of Facial Esthetics

Appointment Phone:

(212) 689-0024

-Virginia & George B.

"Best wishes to you and all of your family Dr Pasch. We think of you each time we smile ( many, many times a day)!"

-Steve G

" I write to express my deep appreciation for the new upper/lower dentures and the implants securely holding the lower denture.

For over a year I had dreaded what I knew was inevitable-the extraction of several teeth in my lower jaw, plus a new lower denture and a new upper to replace the one I wore for 6 years. I did reserch on the internet and received assessments from two other dentists in Manhattan. However, I did not feel at all comfortable with these assessments, which seemed to be expansive, complicated and very unaffordable.

From my first visit to Herald Square Dental, I felt I had come to the right dentist. Your staff is extremely professional, while inviting and caring. I found your assessment and prposed plan given to me on my first visit to be realistic and affordable. I was also surprised to know-and experience-that the majority of the work would all be completed in one long appointment. And, I was not uncomfortable or in pain when you did the work.

In sum, your work on my behalf has been an answer to my prayer. It has restored a confident smile and brought stability to my mouth. In fact, with the lower denture in place and attached to the implants I feel like these are my own natural teeth.

Thank you again Dr. Yam and may you and the entire staff be blessed. "

Alice R.

"It's with great pleasure that I write these few words. Dr. Pasch you don't know how happy you've made me. I want to thank you and your full staff for the attention you give your patients. Again I say Thank you for everything!"

JYvette S.

"Thank you for rescuing me from a world of despair. You gave me more than a new smile, you restored my belief in " truly caring". Your response to the human factor and total pride in "Expert workmanship" is reflected in an infinite bank of "Gold Seals" of Excellance Field of Dentistry is brightened by you as it's "Star Beacon"

-Frankie D.

"Dr. Pasch, This holiday season my feeling of "Serenity" comes from knowing that the right dentist and the right treatment can make a difference. Thank you for everything including the follow-up call. Thanks you your wonderful staff and the samples.Hugs to all!"

-Jennifer C.

"Dr.Shirzadnia, My confidence was at an all time low, but thanks to you I have my smile back. My self esteem is now back on track. Your staff was also very helpful and friendly. I'm moving on to bigger & better things in all aspects of my life."

-Charles D.

"I'd like you thank you regarding the follow up call I received from you or your office concerning my post work condition. I found it amazing that a man with such responsibilities finds the time to perform such functions to follow up at the time and manner in which this was performed. If their was ever any doubt as to my correctly choosing the right company and man for the job makes the whole job process mentally reassuring.

I would like to thank you and your staff for a job well done."

_Lilly R.

"I used to be afraid of dentists; until I met you Dr. Yam & Dr. Pasch. You are the best dentists in the entire city of New York. The service, quality care and excellence of your staff and Dr. Yam are really extraordinary."

-Samantha A.

"Thanks to you Dr. Shirzadnia, I am enjoying my time here in NYC even more with my new, beautiful smile!"

-Gladys B.

"When I first visited your office last December, I was so impressed with your demeanor, your knowledge and your concern for your patients I knew that you were a dentist that I could feel comfortable with. Your attention to detail and the fact that you never made me feel rushed-even when I knew that you had other patients waiting, was so gratifying. I had long neglected my teeth because my prior experiences with dentists were so disappointing. Not only do I now have a beautiful smile, but you were able to save me some money, for which I am very grateful. I hope you are ready for a few more patients, because I'm spreading the word... see Dr. Yam! Thank you again for a job well done!"

-Bill J.

As a life-long dentalphobe I want to express my appreciation for the wonderful experiences I have had during visits to see Dr. Shirzadnia since living in the NYC area. Your staff is wonderful, professional and courteous. Please extend to all of your staff how pleasant they make a visit to the dentist. Had they been a part of my early life I would not be needing the excellent dental care you provide.

Gloria K.

Thank You Dr. Pasch and staff for the Great Care and Service! Your "pain-free" method will always be memorable to me.

-Nancy R.

"Dr Pasch, Thank you all for your skillful work and for giving me the gift of smiling again with the incredible and lovely dental work you did for me. Thanks to you I will be able to show a big beautiful smile at my son's wedding. Your gentle touch and skillful dentistry is a credit to your profession. Your kind staff and well run office makes it a real pleasure to be there. This is by far the best dental experience I have ever had.

I actually was able to enjoy my quiet time and get in a few minutes of meditation with your beautiful videos and music. Imagine that! Meditating while in the dentists chair!

I will highly recommend you to my family and friends at every opportunity. Thanks again for a job excellently well done!"

-Louie G.

"Thanks Dr. Pasch, for giving me back my life after a bad fall while walking my dog on March 17,2009. I have always had a fear of doctors especially dentists and always wanted to avoid them. You reassured me and now I feel great. I am no longer depressed and can smile as much as I want. I am pleased to say that you treated me very well and cured my "white coat syndrome". I saw your ad in the Daily News and looked at it probably ten times and felt reassured that everything will be ok. I know it was time to come here and not go back to my prior dentist. Thanks to your staff, especially Dr. Arthur, you and, Rosemary who reassured me that everything will be ok and that I would not feel any pain. I am now a proud and confident patient of Herald Square Dental & The Denture Center. Thank you, thank you, thank you!"

-Lizbeth C.

"Thank you for providing me with a gorgeous smile. At times beauty becomes visible through one's craftsmanship.

I can't begin to tell you how impressed I was by you and your staff. (Well actually, I guess I just did tell you that...) If everyone had access to your approach to dentistry, there would be many less people with unkempt smiles.

Please pass along my Kudos to all involved in your practice, I would recommend your practice to anyone!"

Sung and Suzie K.

"Words cannot describe the gratitude we feel in our hearts for you. Thank you so very much for all your hard work and the generosity you have shown me. Because of you, I finally have teeth and can smile without covering my face. May God bless you always for your gentle hands and the wonderful treatment you give to all your patients.Your compassion is what makes you great dentists. Please also thank your wonderful staff. They are the best I have ever met."

Sam B.

"On September 9th I accidentally dropped my denture and a piece of it broke off. Needless to say, this was quite a traumatic situation and since I did not have a spare I knew I needed to get it repaired immediately. We instantly checked online and my brilliant life and work partner David, found your website and I called and was able to make an appointment for the very next day, which you were out of the office.

I am writing for a few reasons. First to compliment you Dr. Pasch on having Dr. Yam in your office. His manner was exceptional and calming. He handled my case and also gave me so much invaluable information about dentures in general and possible solutions to dentures for my lower teeth which one day- sooner than later- I will most likely lose. This whole topic has been a source of tremendous fear and trepidations but talking to Dr.Yam enabled me to lose that fear that I have had for years.

Your office is remarkably state of the art and I found myself staring at the nature scenes on the ceiling in room #7 and loving the tv screen with the pictures of various ocean scenes and the healing sounds of the waves.

I took one copy of all the brochures and the totally repaired denture when I left. I also immediately contacted my periodontal surgeon who I believe is one of the best in the city and told him about you and recommended he go and meet all of you so he can refer your denture services to his patients.

I have no doubt I will come back there to meet you and consider who might be the one to handle my future denture work.

I am also a publicist and formed my own company in 1995. I am going to recommend your company in my next PR newsletter which I send to people throughout the US."

-Julie D.

"I had a good feeling taking the elevator to the 16th floor to get to your office because the number 16 brought my daughter to mind. April 16th is her birthday and one which she shares with Charlie Chaplin, although he was born some years ago. When the elevator door opened, I thought the floor was covered with water, so I begun to tap it with my foot-only to learn that it was dry. I then realized it appreared wet because it was so super shinny and clean. Next I opened the door to find a comfortable office with plenty of seats and two spacious ever so clean bathrooms. Coffee, cake, fruit and cable tv were available. Soon I was called and escorted to a dental room where I saw colorful pictures of birds in lighted frames on the ceiling and an audio-visual screen overhead showing soothing-moving environmental water scenes which I could see as well as hear; an immediate calm took me over as I sank into the chair. To top all this was the excellent work performed by you, Dr. Yam and your family of kind and professional dental people. I am very happy with the work you did for me. One could not find a better place if they stepped into Heaven!

Shopping bags full of thank yous to each and everyone of you!"

Billy R.

"Just a note to say thank you for making me beautiful new teeth once again. These are the best ever. A bonus is the comfort. I do believe I will not need any adjustment.They fit and feel great.I also appreciate your follow up phone call of concern and inquiry. Many more good years at Herald Square Dental. It is the best place for dentures!"

-Cathy F.

"Thank you for your kindness and your sharing heart. You gave me my smile back, I'm now able to chew solid foods. As you know I was vedry emotional during the process. As you said several times that, things would work out and they did, thanks to you and your wonderful staff!!"


Our practice accepts insurance from the following companies.



Aetna is a national leader of health and related benefits offering dental insurance to our New York patients, as well as health insurance, pharmacy, and life insurance products for individuals, medicare insurance and disability.



CIGNA offers a variety of dental plans and dental insurance to our New York area patients, including CIGNA Dental Care (DHMO), CIGNA Dental PPO or CIGNA Traditional.

Delta Dental

Delta Dental

Delta Dental Plans Association is a not-for-profit organization with some for-profit affiliates as member companies. Through its 39 independent member companies, it offers national dental coverage to our New York dental patients - administering programs and reporting systems that provide employees and individuals with quality, cost-effective dental benefits and superior customer service.



MetLife offers our New York area patients a range of competitively priced dental insurance benefits plans for companies of all sizes.

Same day relines and repairs

For your convenience, Herald Square Dental and The Denture Center offers same days relines and repairs. If your dentures need repair, call New York area dentures dentist Dr. Ian Pasch immediately. Any repairs that are needed as a result of your reline can be taken care of on the same day as your reline appointment.

Experienced TMJ/TMD dentistry

Trusted New York area TMJ/TMD dentist Dr. Ian Pasch can help you live pain-free again. If your life is disrupted by head, neck or facial pain, we can evaluate you for temporomandibular joint disorder, and provide treatment for the underlying jaw and joint problems.

Let our team of highly skilled professionals provide treatment that brings relief from the pain. There's no need to suffer any longer.

Adult braces for an amazing smile

Ian Pasch, D.D.S. is proud to be the New York area braces dentist providing orthodontics especially for adults and their unique concerns. He knows that for many adults, maintaining a professional appearance during the process is of utmost importance.

He has many options for braces that are nearly invisible, yet produce amazing results. At your convenience, you can discuss a personal plan that will help you have your perfect smile.

Comfortable, clear Invisalign® braces

New York area Invisalign® dentist Ian Pasch, D.D.S. is happy to provide your new clear braces. At Herald Square Dental and The Denture Center, we want you to have the straight teeth and beautiful smile you desire.

We're happy to assess your needs create your individual treatment plan for braces. You may be able to have your new Invisalign® aligners sooner than you think!

Safe and gentle periodontal surgery

Ian Pasch, D.D.S. is an experienced New York area gum disease dentist known for his gentle approach to periodontal surgery.

If you have abscessed teeth, swollen gums, or infections, our caring team will make you comfortable during your procedure.

Don't delay the gum treatment you need any longer. Let us relieve your pain and restore your gums to health.

Call for an Appointment!

(212) 689-0024

Herald Square Dental and The Denture Center
224 West 35th Street Floor 16
New York, NY 10001
General Info: (212) 689-0024
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Appointments: (212) 689-0024

  Morning Afternoon
Mon. 9am - 12pm 12pm-6pm
Tue. 9am - 12pm 12pm - 6pm
Wed. 9am - 12pm 12pm - 6pm
Thu. 9am - 12pm 12pm - 6pm
Fri. 9am - 12pm 12pm - 6pm
Sat. 9am - 12pm 12pm-4pm
Sun. Closed Closed

Appointment Phone:

(212) 689-0024

How to Find Us

The Denture Center is located between 7th and 8th Aves on 35th Street.

Primary Office Holidays

This office is closed on the following holidays: New Year's Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, Christmas Day.

Personalized New York Dentistry

You've been looking for quality dental care that is convenient and versatile, but you also want a dentist who is both gentle and experienced. Ian Pasch, D.D.S. and his genial staff pride themselves in offering friendly and affordable dentistry to their New York patients. We are highly trained in a wide range of dental treatment options, from regular checkups and teeth cleaning to more complex dental problems. You can relax, knowing that you are getting the most effective and convenient dental care available.

At Herald Square Dental and The Denture Center we believe that proper care of your teeth and gums is an investment that lasts a lifetime. Our goal is to establish a long-term personal relationship with you and we're always pleased to offer affordable care and appointment that fit your busy schedule.

If you're looking for qualaity dentistry, call us today at (212) 689-0024. Or fill out our online form for easy scheduling. At Herald Square Dental and The Denture Center, we have several payment options and we're available when it's convenient for you.

Practice Services

  • Experienced TMJ/TMD dentistry
  • Safe and gentle periodontal surgery
  • Restorative dentistry to reclaim your natural smile
  • Comfortable, clear Invisalign® braces
  • Adult braces for an amazing smile
  • Same day relines and repairs
  • Gum disease treatment for oral health
Internet Dental Alliance, Inc., includes our dental marketing blog . For additional dental website design help visit our blog.

Appointment Phone:

(212) 689-0024

Invisalign braces